Surpisingly wooly...
The NEXT BIG THING in home
furnishing...
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Wool is storming its way back and riding high in the flight to
authenticity, provenance and environmental responsibility.
Not only is the world falling back in love with wool, but
traditional tweeds, plaids, checks and tartans are in high demand
from soft furnishings to high fashion, with celebrities like
Madonna, Jennifer Aniston and even Doctor Who taking tweeds to new
heights.
In addition to the fantastic look that wool brings to your
interiors and furniture, wool has many unique properties and
benefits over the myriad of synthetic fabrics that have
proliferated in the last few decades.
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The amazing benefits of Wool...
Wool gives superior performance to man-made fibres, and as wool
is a naturally occurring fibre it brings so many other amazing
benefits...
1. Wool is a naturally renewable fibre
- what could be more natural than wool? Each year sheep
produce a fleece, which makes wool a natural and renewable
resource, properties no one has been able to reproduce
synthetically.
2. Wool is naturally flame
resistant - wool is difficult to ignite, has low flame
spread and heat release properties; it does not melt and has
superior self-extinguishing qualities. This means you don't have to
have nasty backcoating chemicals applied to the back of your fabric
to meet current fire legislation.
3. Wool resists wrinkles - wool
is like a spring, it has a natural crimp that allows it to return
to its natural shape even after being stretched by up to 30%. Its
complex coiled structure gives it great resilience against becoming
flat and hard, so you can count on wool to keep its shape ...very
useful when used as a loose cover.
4. Wool has balanced thermal insulation
properties - meaning it is warm in winter and cool in the
summer.
5. Wool is hypoallergenic - it
is resistant to bacteria, mould and mildew that can trigger
allergic reactions in many people.
6. It absorbs harmful pollutants
- not only does wool absorb many harmful pollutants from the air,
it does not re-emit them. It's estimated that wool used in
interiors can help purify the air for 30 years.
7. Dust mites don't like wool -
dust mites need moisture to survive. Wool has microscopic pores
that respond effectively to changes in humidity making it
unfavourable for the growth and breeding of the house dust mite.
Dust mite allergens are one of the triggers for asthma attacks.
8. Wool is naturally anti-static
- wool generates very little static electricity because of the
qualities of its natural fibres. Static attracts lint, dirt, and
dust, so its anti-static properties keep it much cleaner for
longer.
9. Easily cleaned - wool fabrics
clean easily because the outside surface of the wool fibre consists
of a series of overlapping scales (similar to the feathers on a
bird), which means that dirt sits on the surface of the fibre,
making it easy to remove.
10. Eco-friendly and Sustainable
- when it's 'out with the old' wool will naturally biodegrade. It
is a totally natural product, entirely renewable and sustainable.
And it is 100% biodegradable - a very important feature in a world
that is increasingly concerned about the environment.
11. Quality built in - as a
naturally resilient fibre, wool will give you a lifetime of
quality. Wool has a great look and style, texture and feel,
durability and warmth.
12. The Campaign for Wool - we
support Prince Charles' international five-year Campaign for Wool
and its support for the rural economies. We are working with woolen
mills to support local weaving in Yorkshire and Lancashire.